馬汀令可公司將于2014年10月27-28日在上海舉辦工業(yè)產(chǎn)品 B2B市場(chǎng)營(yíng)銷研討會(huì)。參加這次2天的研討會(huì)將使您獲得14個(gè)PDU積分。

 

　　研討會(huì)名稱：

　　工業(yè)產(chǎn)品 B2B市場(chǎng)營(yíng)銷

　　研討會(huì)參加對(duì)象

　　市場(chǎng)營(yíng)銷團(tuán)隊(duì)：營(yíng)銷經(jīng)理、銷售經(jīng)理、廣告經(jīng)理、市場(chǎng)研究經(jīng)理；客戶關(guān)系經(jīng)理、項(xiàng)目經(jīng)理、企業(yè)家和營(yíng)銷管理顧問(wèn)。

　　研討會(huì)目標(biāo)

　　* 提供對(duì)一個(gè)商業(yè)組織的 B2B市場(chǎng)營(yíng)銷管理框架的理解

　　* 提供經(jīng)驗(yàn)分析來(lái)理解市場(chǎng)經(jīng)理面臨的挑戰(zhàn)

　　* 重點(diǎn)講解通過(guò)營(yíng)銷管理的最佳實(shí)踐、工具和模型來(lái)實(shí)現(xiàn)一個(gè)有效的營(yíng)銷管理系統(tǒng)

　　* 詳解如何制定營(yíng)銷策略、方案和項(xiàng)目建立和維持市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)

　　* 提供了一個(gè)規(guī)劃和控制營(yíng)銷計(jì)劃的實(shí)用框架

　　* 針對(duì)不斷變化的市場(chǎng)有能力制定一個(gè)有效的營(yíng)銷計(jì)劃

　　研討會(huì)的核心

　　培養(yǎng)核心營(yíng)銷管理技能和能力。核心競(jìng)爭(zhēng)力包括營(yíng)銷知識(shí)、計(jì)劃、控制、問(wèn)題解決和溝通。

　　關(guān)鍵概念

　　* 營(yíng)銷組合 4P(產(chǎn)品、價(jià)格、地點(diǎn)和促銷)與 5C

　　* 市場(chǎng)研究

　　* 銷售管理

　　* 廣告

　　* 品牌

　　* 競(jìng)爭(zhēng)

　　* 可持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)

　　* PESTLE 分析

　　* 優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅(SWOT)分析。

　　* Porter 的競(jìng)爭(zhēng)優(yōu)勢(shì)。Porter 的 5 種的競(jìng)爭(zhēng)力量和價(jià)值鏈。

　　* 產(chǎn)品生命周期(PLC)。

　　研討會(huì)大綱/定制主題

　　* 營(yíng)銷原則：產(chǎn)品和服務(wù)的生命周期， 市場(chǎng)營(yíng)銷“Ps”, 產(chǎn)品設(shè)計(jì)、交付和配送、包裝和展示、定價(jià)和促銷和人

　　* 營(yíng)銷策略：注重開(kāi)發(fā)、實(shí)現(xiàn)和控制需要達(dá)到和維持市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)的營(yíng)銷策略

　　內(nèi)訓(xùn)方案

　　如果公司有很多人有類似的培訓(xùn)需要，那么您不妨考慮內(nèi)部培訓(xùn)的解決方案。培訓(xùn)將在貴公司現(xiàn)場(chǎng)舉行。并且培訓(xùn)可以根據(jù)您具體的要求來(lái)進(jìn)行。請(qǐng)聯(lián)系Whitney Shen來(lái)討論合作的可能。

　　電話：+86 28 8532 7678

　　電郵：whitney.shen@martinlinking.net

 

　　如需進(jìn)一步了解詳情，請(qǐng)聯(lián)系：

　　Vickey Wang

　　Martin Linking Business Consulting Company Limited

　　T: +86 28 8532 7678

　　F: +86 28 8532 6768

　　Email: vickey.wang@ulinking.com

　　vickey.wang@martinlingking.net

　　www.martinlinking.com

 

　　MARTIN LINKING is convening the B2B Marketing for Industrial Products on 27th &28th October 2014 in Shanghai. This two-day seminar will grant you 14 PDUs.

 

　　Seminar Name:

　　B2B Marketing for Industrial Products

 

　　Seminar Audience

　　Marketing Team: 

　　Marketing Managers, Sales Managers, Advertising Managers, Market Research Managers, Customer Relationship Managers, Project Managers,Entrepreneurs, and Marketing Management Consultants.

 

　　Seminar Objectives

　　* Provides an understanding of the B2B marketing management framework of a business organization

　　* Offers experiential analysis to understand the challenges of Marketing Managers

　　* Focuses on marketing management best practices, tools and models to implement an effective marketing management system

　　* Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage

　　* Provides a practical framework for planning and controlling of marketing programs

　　* Be able to develop an effective marketing plan for the changing market

 

　　Seminar Focus:

　　Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.

 

　　Key Concepts

　　* Marketing Mix 4Ps (Product, Price, Place and Promotion) vs. 5C

　　* Market Research

　　* Sales Management

　　* Advertising

　　* Branding

　　* Competition

　　* Sustainable Competitive Advantage

　　* PESTLE Analysis

　　* Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.

　　* Porter’s Competitive Advantage. Porter’s 5 Competitive Forces and Value Chain.

　　* Product Lifecycle (PLC).

 

　　Seminar Outline / Customization Subjects

　　* Marketing Principles: products and services lifecycles, the marketing "Ps", product design, delivery and distribution, packaging and presentation, pricing and promotion, and people

　　* Marketing Strategy: focuses on development, implementation, and control of marketing strategies needed to attain and sustain a competitive market advantage

 

　　In-House Training Solutions

　　If you have a number of delegates with similar training needs, then you may wish to consider having an In-House Training solution delivered locally on-site. Course can be tailored to specific requirements. Please contact Whitney Shen on +86 28 8532 7678 or email whitney.shen@martinlinking.net to discuss further possibilities.

 

　　For more information please contact:

　　Vickey Wang

　　Martin Linking Business Consulting Company Limited

　　T: +86 28 8532 7678

　　F: +86 28 8532 6768

　　Email: vickey.wang@ulinking.com

　　vickey.wang@martinlingking.net

　　www.martinlinking.com