優(yōu)莎納6270萬美金買葆嬰 曲線獲得直銷牌照
發(fā)布: 2010-08-19 09:09:47 作者: 談笑 來源: 直銷博客網(wǎng)
鹽湖城(AP)--優(yōu)莎納健康科學公司星期一發(fā)布消息說已經(jīng)購買了一家開發(fā)和銷售嬰兒奶粉及其它營養(yǎng)補充品的中國公司:葆嬰(BabyCare)有限公司。
USANA(優(yōu)莎納)動用了大約6270萬美金購買了葆嬰有限公司,包括4500萬的現(xiàn)金和400,000股USANA的股份,其股票在星期一以每股$44.29美元收盤。
這家總部位于北京的葆嬰有限公司由美國企業(yè)家Matthew Estes成立于1999年,目前在中國的21個城市運作。公司設有服務中心,嬰兒的父母可以在那里參加一些課程以及購買營養(yǎng)補充品,同時也可以作為直銷經(jīng)營基地。
USANA(優(yōu)莎納)首席執(zhí)行官大衛(wèi).華斯說,葆嬰公司為USANA(優(yōu)莎納)公司進入巨大的中國市場提供了非常有價值的知識和直銷空間。
USANA(優(yōu)莎納)公司計劃讓葆嬰公司繼續(xù)獨立運作18至24個月。最終USANA(優(yōu)莎納)公司將在中國建立和發(fā)展自己的品牌。
原文來源:布隆伯格《商業(yè)周刊》
SALT LAKE CITY (AP) -- USANA Health Sciences Inc., which makes nutritional and weight-management products, said Monday that it has acquired BabyCare Ltd., a China-based company that develops and sells infant formula and other nutritional products.
USANA purchased BabyCare for approximately $62.7 million, including $45 million in cash and 400,000 shares of USANA stock, which closed Monday at $44.29.
Beijing-based BabyCare, which was founded in 1999 by American entrepreneur Matthew Estes, has operations in 21 cities. The company has service centers -- where families can attend classes and buy nutritional supplements -- as well as a commission-based direct-sales force.
USANA CEO Dave Wentz said BabyCare will give his company valuable knowledge and direct-sales capability as it enters China's enormous market.
USANA plans to let BabyCare continue operating as a stand-alone company for 18 to 24 months. Eventually, USANA wants to establish and grow its own brand in China, Wentz said.










